January 2010
L.L.C. “ENKATC” IS RE-BRANDING ITS SUPERMARKETS UNDER “CITYSTORE” BRANDL.L.C. “ENKATC” IS RE-BRANDING ITS SUPERMARKETS UNDER “CITYSTORE” BRAND
April 2009
33% more Points from MALINA!In an effort to increase the rewards they offer to their loyal customers, Ramstore supermarkets, Beeline cellular telecom operator, 36,6 pharmacies, BP fuel stations, Rosinter Restaurants and Formula Kino cinemas have joined forces to launch a powerful...
April 2009
3 years of success for MALINA!Just 3 years after its high-profile launch in Moscow, on April 3 2006, the MALINA loyalty program has become the leading consumer rewards program in Russia. Each and every second of the day, 5 MALINA customer transactions are being recorded and MALINA Points are issued to say “thank you” to 5 cardholders.
December 2008
Cinema network “Formula Kino” joins the MALINA ProgramOn December 22, 2008 the MALINA Program and cinema network “Formula Kino” announce the beginning of partnership.
November 2008
The MALINA Program wins Sales Business Award for the second year in a row!On 19 November 2008 the Sales Business Awards-2008 award ceremony took place. The MALINA Program was announced Sales Business Awards winner in the category «Loyalty program».






2009 LPV. All rights reserved. ÌÀËÈÍÀ® (here – MALINA) is registered trademark in the Russian Federation and owned by LLC Loyalty Partners Vostok.