Rostislav Ordovsky-Tanaevsky Blanco, President, Rostik Group, «The MALINA Program presents in Moscow one of the most cutting-edge marketing instruments in the world. Though the Russian retail and service market is at the stage of development, it begins to experience the advantages and benefits of the transition from merely discount systems to more effective loyalty programs. According to Rosinter Restaurants managerial accounting preliminary data, since the MALINA Program was launched at our Moscow casual dining restaurants, the base uptake at key brand restaurants of the company has increased more than 4 times. The average transaction with the MALINA card at IL Patio is 22.9% higher than a "usual" average transaction, at Planeta Sushi it is 10% higher, at TGI Friday's — 34.5% higher».
8 April 2008

Jere Calmes, President of OAO Pharmacy Chain 36,6 and CEO of the Management Company, «In the past two years, the MALINA program and the partners that make up MALINA had succeeded in offering something different, something more, and something great to millions of households and families in Moscow. As a direct result of MALINA and its targeted marketing capabilities, 36,6 has experienced 18,000 incremental customers per quarter in 2007 and average transaction rates that are 2 times higher than non-MALINA customer transactions.»
8 April 2008

Vladimir Ryabokon, Vice President, VimpelCom, «Within 2 years the Program has proven its efficiency. We managed to decrease the outflow of subscribers — the Program members 5 times. The Program also helped us to promote additional services: SMS, MMS, mobile internet. Besides, issuing bonus points to our subscribers for increase of their spending on mobile services resulted in ARPU rise: average revenue per user being a MALINA member has increased by 15%.»
8 April 2008

Avril Conroy, CEO, «BP Service stations», PCEC, «The MALINA loyalty program is the most up-to-date and active of the existing marketing instruments in Russia.»
8 April 2008

Roman Vorobiev, Member of the Board, Head of Consumer Banking Directorate, Raiffeisenbank, «Our co-branding product — MALINA-Raiffeisenbank credit card — has successfully occupied its niche on the Russian market of co-branding products. This product potential is very high which is proven by its significant popularity among customers. Taking into consideration the extensive marketing support of the project we expect the Program to develop successfully further and help us to strengthen our position against competitors.»
8 April 2008

Alexander Glushkov, CEO, MONEKO, owner of MONE beauty salons chain, «The average transaction with the MALINA card is 2640 rubles, which is 20% higher than a "usual" average transaction. New customers acquisition as a result of the Program promo activities in the 1st quarter of 2008 has reached 80% of the performance planned for the first year of participation in the Program. We consider the Program an effective instrument for obtaining our main business objective — expansion of the existing salons chain.»
8 April 2008

Orcun Onat, First Deputy CEO, ENKA TC: «With the help of the MALINA Loyalty Program ENKA TC can make a complete, 360 degrees view of our customers. According to the gained information we understand the customers' needs better, so we can offer customer specific activities. The customers we offered special points increased their spending up to 40%. In addition we receive 5000 new customers each month».
8 April 2008