Russia’s richest consumer database
4,581,735 cards in the market
550 Participating points of sales
14 retail brands
270,000,000 MALINA transactions in 2009
8,5 MALINA transactions every second of the year!
35,000,000 land mails sent to consumers in 2009
21,000,000 emails sent to consumers in 2009
470,000 SMS sent to consumers in 2009
4,000,000,000 MALINA Points issued in 2009
Over 24,000 Rewards delivered monthly to consumers
Brand of the Year EFFIE 2006 & Best Loyalty Program of the Year 2007 & 2008; year 2009 – “For professionalism and successful collaboration” diploma from Sovintel / Beeline Business
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