Loyalty Partners Vostok (LPV) was established in April 2005 to design, launch and manage the MALINA coalition loyalty program.

LPV is a dynamic and exciting company which has quickly become a leading provider of outsourced loyalty marketing services for leading Russian retailers and B-to-C service providers.

With a fully committed shareholder base (Vimpelcom, TNK-BP, 36,6 Pharmacies, Rosinter Restaurants and CM4P Vostok), LPV has grown dramatically since its inception and goes from strength to strength in delivering the highly successful MALINA loyalty program. We are driven by a culture of performance and a commitment to deliver best-practice Customer management and marketing solutions to our business partners.

Behind the execution and development of the MALINA consumer program, the company core expertise lies in its unique capability to leverage the potential of the MALINA database and develop high-response direct marketing promotions and offers for our retail partners. Our team of specialists in database analysis, customer segmentation, IT and direct marketing is currently leading-edge in Russia.

Loyalty Partners Vostok is committed to the mission assigned by its founders:
«To deliver MALINA retail partners with a sustainable competitive marketing advantage through the implementation of best-practice customer management».

In support of this mission, LPV has created one of Russia’s most powerful marketing databases, implemented a robust analytical tool set, and established a powerful direct marketing capability with low cost channels of communication to MALINA’s participating consumers, supported by a compelling rewards proposition.